The IFOP and grouping PHR pharmacists conducted a study to analyze the look of the French on the E-Pharmacy and health connected objects.
The main results
Just over one in ten French (13%) currently has a health connected object.
The buying motives
Monitoring and measurement of their constant, such as tension or sleep for example, are the main reasons for respondents to acquire such an object connected to health (44% and 37% of responses).
The monitoring of a chronic condition (31%) and, to a lesser extent, monitoring of the status of vaccination (13%) also emerge as reasons for purchase.
Motivation related to guarantees
The purchase motivation is closely related to guarantees associated with the use of these connected objects.
Indeed, beyond their function, respondents expect better monitoring priority (79%) and the ability to better talk with a health professional (73%).
Moreover, almost three in four French people say that owning a connected health object would enable them to enjoy greater autonomy (72%). More than 6 in 10 respondents also believe that these objects would help them to become the main player in their health (63%).
Finally 59% of respondents believe that the connected objects are also a way of preserving their health (59%).
The interpretation of health data
The study reveals that the sharing of information with a healthcare professional is a source of motivation to buy 39% of respondents are willing to share information with their doctors against 8% with their pharmacist.
For 50% of French, interpretation and analysis of results fall within the physician’s field. This proposal is only 3% for the pharmacist.
It is also possible to jointly process the data by these two health professionals to 37% of respondents.
The role of the pharmacist
If the figures presented above show that the doctor is considered as the most competent to interpret the data, the pharmacist is not excluded. According to the results collected, 77% of French say they are willing to share the collected information with their pharmacist. This is to benefit from personalized advice.
Several information could then be shared with the pharmacist: treatment history (88%), basic information such as weight and blood group (75%) and data at rest (69%).
Health connected objects offered by the pharmacist
The study shows that some health connected objects have their place in pharmacies.
Here are the top 5 items listed:
the blood pressure (58% of mentions in total)
the meter (35%),
sleep tracker (30%),
the thermometer (23%),
the spirometer to measure lung function (21%).
Sample of 1001 people representative of the French population aged 18 and older.
The sample representativeness was ensured by the quota method (gender, age, profession of the interviewee) after stratification by region and size of town.
The interviews were conducted by self-administered online questionnaire (CAWI – Computer Assisted Web Interviewing) from 8 to 13 January 2015.
Source: Article published by Web des objets